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Basic Color Terms



Color Wheel For Print

    color: broad term described by three characteristics: hue, value and intensity

    hue: the name of a particular color (ex. Yellow, orange, green, etc.)

    value: the relative lightness or darkness of a color.

    intensity (saturation/chroma): the purity of a color which determines its relative brightness or dullness.

    tint: color plus white

    tone: color plus gray

    shade: color plus black

    primary colors: yellow, red & blue

    secondary colors: (orange, violet and green) these are each made by mixing two primary colors together:
    orange = yellow and red
    violet = red and blue
    green = blue and yellow

    tertiary colors: (yellow-orange, red-orange, red-violet, blue-violet, blue-green & yellow-green)
    there are six tertiary colors, each made by mixing one primary and one secondary color together